Joe Belz at a glance

Who Joe Belz is

Joe Belz has worked in real estate since 1990, much of it close to the building of new homes. He moved to Naples in 1980, entered the local market in 1990, got his start in new construction, and joined Compass in 2017. Along the way he ran sales and marketing in Naples for Centex Homes, managed sales and construction for Centex in Dallas, represented Naples developers, was a co-founder and owner of Prestige Properties, and developed homes through his own company, Belz Properties.

Today he is a Broker Associate and Founding Agent, Naples, at Compass, and he leads Joe Belz + Apex Team at Compass Florida, LLC. His business leans toward sellers. In his words: “I have typically run about 70% sellers vs 30% buyers which is the way I like it.” He has also done a lot of builder representation, and a builder is his largest client.

Joe Belz, Frank Belz and BelzSells

Joe Belz is licensed in Florida as Frank Belz, broker license BK3044712, and public real estate platforms list him under that name.

• Joe Belz is his professional name.
• BelzSells has been his tagline for about 20 years. Before Compass, the team worked as the BelzSells Team, and his social media accounts use the BelzSells name.
• Joe Belz + Apex Team is the name the team publishes under at Compass.
• Compass Florida, LLC is his brokerage.

His biography is on the Meet Joe Belz page.

Career history

• Centex Homes, Naples. He ran sales and marketing in Naples for Centex Homes, covering about 10 neighborhoods across Naples, Bonita Springs, Estero and Fort Myers.
• Centex Homes, Dallas. He moved to Dallas, Texas, and went from sales management to Area Manager, overseeing sales and construction in an area doing 300 homes a year.
• Sussex Homes and Naples Redevelopment. He returned to Naples to handle sales for Sussex Homes and Naples Redevelopment, on a project of more than 20 homes in Olde Cypress and on multifamily and single-family projects in Olde Naples, Coquina Sands, Pelican Landing and Bay Forest.
• Prestige Properties, Naples. Joe was a co-founder and owner of Prestige Properties.
• Belz Properties. Through his own development company, Joe developed about 20 homes in Olde Naples, Coquina Sands and the Moorings.
• Builder representation. He has done about 80 transactions in various capacities with one Naples builder, including SoCe Flats, a hotel condo project in Olde Naples, which sold out in 2021.
• Compass. He joined Compass in 2017 and leads Joe Belz + Apex Team at Compass Florida, LLC.

The thread through all of it is that Joe has sat on each side of a new home: selling it for a builder, overseeing its construction, developing it himself, and now representing the buyer or the seller. His builder and developer services page describes that side of his work, and New Construction in Naples West of 41 covers what buyers should understand about building or buying new there.

Documented sales by neighborhood

Joe’s Compass profile lists more than 300 closed sales as of October 2026, 18 of them at $5 million or more. Here is where they concentrate, with one closed sale from each neighborhood.

Two of those sales show the kind of new-construction work described above. A new-construction home in the Moorings closed for $18.3 million in January 2026, and Joe represented the buyer. A new-construction home in Olde Naples closed for $15.1 million in July 2026, with Joe on the listing side.

His priority area is Olde Naples, the Moorings and Park Shore, with Coquina Sands part of the same stretch of the coast. Royal Harbor, Aqualane Shores, the Moorings, Park Shore, Port Royal and Vanderbilt Beach all have waterfront homes, so waterfront property is a steady part of his work. The On the Water page and the neighborhoods index go further.

For owners in these neighborhoods thinking about a sale, Selling a Luxury Home in Olde Naples, the Moorings or Park Shore walks through the process, and What’s My Home Worth is the place to start a valuation conversation.

Clubs and golf

Most of Joe’s clients are golfers, and in Naples a private golf club and a home are often two separate decisions. Many of the clubs are golf clubs only: private, with no homes on the course, and not part of a community. In his words: “We help people navigate which club and then where to live.”

That is how many of his clients end up living. In his words: “Live in the best locations and drive to a private golf club is what they do.” The neighborhoods where he has done the most business are not golf communities, although the Moorings has a short golf course and Pelican Bay has a 27-hole course.

Joe has been a member at Olde Florida Golf Club since May 2021 and is also a member of Champion Hills in Hendersonville, North Carolina. He is a past member of Golf Club of the Everglades and of Naples Grande, now CAVU.

Joining is often the hard part. In his words: “5 year + waitlists are common.” Joe built the team’s golf resource for that reason. It lists Naples clubs and includes the 17-question Apex Team Golf Club Quiz, and Naples Golf Clubs Compared: Initiation Fees, Dues and Waitlists sets them side by side.

Joe also hosts Cruising Naples, a lifestyle video series about Naples on his YouTube channel. Episode 2 covers golf.

The official trailer for Cruising Naples, the lifestyle video series Joe Belz created and hosts.

Joe Belz in the Robb Report

Joe was quoted in the Robb Report feature “The 10 Priciest Neighborhoods in America (And How They Got to Be That Way)”, published November 28, 2018, where he is identified as “a real estate advisor at Compass Naples”. Writing about Port Royal, the article quotes him directly:

Local knowledge and relationships

Joe moved to Naples in 1980. In his words, “I know this town.” That shows up in practical ways. His years as a developer let him give people insight into construction costs for new homes or remodeling, and into zoning and permitting, which matters to a buyer planning to renovate or rebuild. For any specific parcel, the City of Naples and Collier County are where zoning, permitting and flood information is confirmed. Buying a Teardown Lot in Olde Naples, the Moorings or Coquina Sands and Naples Home Buyer Due Diligence go into those questions in detail.

His relationships run through the town as well: architects, builders, contractors, restaurants and private clubs. Close friends include a Naples architect and a Naples luxury home builder. One recent client testimonial shows how that works. An owner who was out of town called him when the air conditioning failed at the house. Joe scheduled the AC contractor, met them at the house and got it fixed.

The team

Joe leads Joe Belz + Apex Team at Compass Florida, LLC. The team includes agents Jozef Maston, a former golf pro, and Shannon May, along with Cyndi Bautista, Director of Client Experience, and Aaron Rorie, Transaction Coordinator. Joe Belz + Apex Team, a Naples Real Estate Team at Compass covers the team in full, and each member is introduced on the Meet the Team page.

Community involvement

Joe is a past board member of Feeding Dreams, a Naples non-profit, known as The Pan Florida Challenge until 2024, that raises money to help feed children in need. He has been a member of the Habitat for Humanity of Collier County Partner Program and is a sponsor of STARability events in Collier County.

How Joe works with buyers and sellers

Most of Joe’s buyers are buying a second home, and many of them go on to make Naples their primary residence for tax purposes. The Midwest is his top source of buyers, with the Chicago area first, and more buyers from the Northeast have started discovering Naples in recent years. Moving to Naples from Chicago is written for buyers coming from that market.

The questions buyers bring him are practical ones: whether insurance costs are still rising, whether a home got water, what the first floor elevation is, whether there is a generator, how healthy the association is, and whether any special assessments are planned. Sellers ask what their home is worth right now, how long a sale will take, whether to sell now or wait until next season, and what should change before listing. Joe’s approach to both is to answer with local information about the specific home rather than national headlines. First Floor Elevation, Flood Zones and Insurance for Naples Homes covers the buyer questions he hears often, and What People Get Wrong About Naples Real Estate collects the misconceptions.

Buyers can start with the Buyers page and sellers with the Sellers page, or contact Joe directly at (239) 825-3646 or joe.belz@compass.com.

Frequently asked questions